–––– MERGERS AND ACQUISITIONSAssessing and protecting people and culture assets.
A member-focussed, health insurer and health provider, with a hyperlocal model of service delivery.
Brief/ProblemTo establish a national footprint, HBF was looking to acquire aligned cultural PHI businesses outside of its home state in WA. With two acquisitions in the pipeline where the key assets were the customer book and talent, HBF asked Hyfen to supplement its in-house business development team on due diligence, bringing expertise on culture, people, IR and post-integration operating models to the deal room.
The Hyfen ApproachHyfen Consulting partnered with the HBF strategy team and with P&C to undertake due diligence, assess risks and manage workforce change and IR strategies. Hyfen had input on key valuation metrics for deal evaluation, and designed operating models for post-merger integration. With Hyfen partnering the in-house P&C and Strategy team, the first 18 months of synergies (revenue and operational) were mapped out and became realisable.
ResultHBF achieved alignment of culture and operating model in the deals, a successful transfer of business and retention of talent. HBF delivered an integrated workforce strategy which enabled it to realise deal value objectives and retain deal value post-transaction.
“We’ve worked with Hyfen Consulting on two big acquisitions now. The experience and leadership that Kirstin brings is invaluable. Hyfen was involved from due diligence through to integration, with a focus across culture, people, operating model and strategy. Kirstin worked seamlessly with our business development, legal and people teams. Both acquisitions had people and culture at the core. With Hyfen we articulated the risks and took the right steps to retain the true value at the centre of these deals.”
Donna Carrington, Chief Financial Officer, HBF Health