Nando’s

Following a brief from the CEO, we dived in to guide the leadership team to review their business through a series of strategic lenses. In doing so, we significantly broadened the discussion of the challenge at hand, mapping out scenarios of disruptions that were likely to challenge Nandos’ current economic model. Leveraging Clayton Christensen’s “Jobs to be Done” framework and the principles of Blue Ocean strategy, we reframed these challenges as opportunities. We stepped the Nandos team through the value-creation and differentiation opportunities already present in Nandos’ DNA. For example, a little known fact about Nando’s origin story is that two South African founders started the business in 1987 with a view to aid chilli farmers, particularly women, in some of the most disadvantaged communities in Africa. We drew heavily on this purpose driven vision to rethink Nando’s ANZ strategic direction over the 5-10 year horizon and to look more specifically at what changes would need to be made, and where existing strengths could be leveraged to better effect.